Saturday, September 17, 2016

Paper Moon Vintage

Today we're taking you inside one of the best LA vintage shops, Paper Moon Vintage. Located in Los Feliz (and right down the street from the Tiki Ti) this little gem is much more than just your typical vintage shop, as it offers not only the finest vintage fashions, but photography pop up booths, and various vintage events that truly bring you back in time. 

Paper Moon is everything we love, making it a one stop shop for the Pink Collar Life as it combines art, history, fashion and photography all throughout your vintage shopping experience.The name "Paper Moon" comes from early song and film, but implies a novelty photography process popularized in the 20's-30's, but also dating back much earlier...


"The year 1900 saw changes with the postal system, making it possible to easily send postcards for the first time. This, combined with new and easier photographic printing processes, saw the sudden boom in real photo postcards. Photo studios came up with all kinds of backdrops for folks to send their photo to loved ones, and sitting on a moon was one of the more popular portraits. Without TV, there was a stronger fascination with the moon in those days -- this is reflected in the countless romantic images from the past and the songs about the moon."
 - explains Nicole Loretta, owner via PMV

As Nicole's moon photograph collection grew, she became more fascinated and introduced the idea of this concept at an event, and soon after it became a hit. Be sure to check the PMV calendar for the next pop up event


Edwardian, Victorian, Art Deco, Mid-century, you name it - Paper Moon has it, making it very unique. 


With pieces from the 1900's-1950's, you can find a huge selection a dresses, jewels, handbags, hats, shoes, linens, lingerie, and just about any vintage accessory you fancy in any era


Of course, the beautiful shades of pink dresses caught our eyes <3 The store is so well merchandised, making for a dreamy deco shopping experience.


A wonderful selection of shoes, complete with sparkling spring-o-lators and babydoll pumps


A classic circle stitch bra in lipstick rouge, and Vanity Fair leopard lingerie








If you're in the area, you must make it a point to visit this vintage vendor.  The staff is incredibly kind and knowledgeable, and the historic Los Feliz area is full of nostalgic hot spots.

Visit the official Paper Moon Facebook for more info and nostalgia..

<3 T & A


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